It is amazing to me how many bad air-checks I receive from talent looking for an on-air position. When I'm listening to an air-check I'm listening to the talent, but I am also listening to how well the air-check is put together. There are several ways to put together a good air-check and it should only include one thing... you.
The Program Director is listening to your air-check to hear how you sound, how you execute and to see if your swagga even fits his or her station. So why is your long ass intro, your personal drops and artists drops are on the air-check?
Delete all the extras, drops from your station in Texas is not a consideration for a job in Alabama.
Make your air-check no longer than three minutes, PD's are multi-tasking more than ever these day and barely have time to listen to that much air-check and if the PD wants more he'll ask.
Finally, when choosing breaks to put on your air-check, there are two ways that get my attention. First, a compilation of your best breaks from different shows and second, the best breaks from one show edited together chronologically. I prefer the later.
These are my thoughts on how to put together an air-check... and putting it together is just as important as the personality of the talent.
Lj
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