The hot topic in radio today is the future of the medium. With all the competition from the internet, ipods, podcasting, satellite radio, etc., I am continually having this discussion and it seems to be more frequently due to the economic conditions the industry is facing with all the budget cuts and lay offs. Lets not forget automation, syndication, voice tracking, the PPM (Portable People Meter) electronic ratings system and the effects they are having on our industry.
Our industry is also experiencing costs it has never incurred before, from streaming and online royalty costs to an estimated 60% increase in cost for Arbitron's PPM ratings services. And keep in mind that these expense increases come at a time when revenues are declining quarterly.
There is so much to discuss when talking about the future of this radio business. I just hope talented program directors and local personalities have a future in radio.
Lj
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