A WINNING SHOW

I'm often asked about how to have a winning show and I do share a few elements with my talent that I think is consistent of all winning personalities.

1. Be a fan of your station - if you are not, how can you expect your listener's to be?
2. All your breaks should pass the "who care's?" test - think before you speak
3. Know the station's target listener - why talk about hip-hop if you're on an R&B station?
4. Respect the music - listener's really want to hear the whole song, so why talk all over it?
5. Front and back sell - you will be familiar with the song long before your listener's are
6. Provide artist info - your listener's will want to know what the artist are up to
7. Talk about your city - landmarks, major events, traffic conditions, etc.
8. Talk about the weather - talk about it on the air, listeners are talking about it off
9. Tease and Please - keep your listener's curious about what you got coming up
10. No inside jokes - don't exclude your listener's from your show

If you just implement some of this, you'll start feeling smarter and your listener's will feel like you are living the lifestyle with them.

Others will have their opinion, but these are my 10 elements to a winning show.

LJ