Recently a station in my cluster switch to a format based on the success of a specialty show that was airing on the weekend of a previous format. But to date, the station has experienced very little ratings or revenue success. This reminded me of when KDAY returned to the L.A. market with a 24 hour Classic Hip-Hop format and was unsuccessful in the ratings and revenue department. So, it brings me to think... can a niche, specialty show (neo-soul, classic hip-hop, blues, mix show, etc) be a successful 24 hour format? I mention mix show because a station in Memphis tried the 24 hour mix format without much success.
I'm sure there has to be a success story somewhere. If you have one please share. But, my understanding of listener behavior and marketing leads me to believe that a format can not be successful if it is not appealing to the majority. You have to please the majority most of the time and not the minority some of the time to be successful. And my definition of success is #1 ratings in a specified demo.
So, can a niche be a format?
LJ
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