I could not decide on a name for this post. "Can A Leopard Change Its Spots?" is just the first thing that came to mind.
My mind is wondering... our industry is facing a lot of changes and programming is adopting changes daily (and its hard), but is the sales department changing too? I mean changing the way it's selling radio?
The popular complaint about programming is the diminishing local programming, but where are the local ad dollars? The sales reps are still going after agency and technical buyers and stations have more national advertising dollars verses local. What? Businesses in our own community can't afford us or wont benefit from advertising with us?
I know that each media medium (TV, New Paper, Radio) has traditional advertisers, but its about time the sales department look for new advertisers and new streams of revenue. The old well is drying up.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment