We are all using the social networking sites, but how is it helping us, which ones are the most important and are we using them correctly? Sure we invite listeners to be our friend, post station information and send out messages. But, aren't we suppose to be doing that with our station web sites through member clubs and e-blast?
It's a debate that continues today and I'm not sure that there is an easy answer. Of course radio stations should be implementing social networking into their own sites, but they can't ignore the social networking sites that are well established and popular with listeners like Facebook and Twitter.
I know this post doesn't offer a definite answer, it is meant to primarily ignite thought on the subject.
I only hope every radio station is using social networking sites to do four basic things. Connecting, communicating, informing, and linking listeners to the stations' official site.
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