ISN'T IT TIME?

Recently WRNB in Philly adjusted their UAC format to focus more on R&B from the 90's and today. While this is great news, I must say that my station WUHT in Birmingham has been trying this different twist on the UAC format since 2005. However, we do play some 80's. So we're not a pure 90's and today station. But we are trying a different approach to the UAC format. A few years ago KRNB in Dallas also refocused their format to include mostly new R&B with recurrents from the 2000's and a few 90's titles. So as you can see some pioneers are stepping out tying to be ahead of the curve. But I'm thinking... Isn't it time?

If you look at the non-urban Adult Contemporary format, you see a lot of diversity. For example they have AC, Soft AC, Hot AC and Rhythmic AC formats to fit the different taste and lifestyles of that audience. But at Urban you only get Mainstream, UAC, Gospel and i think there may be a few black talks still around.

Now, I don't think we should abandon the traditional UAC format. Heck, its the one urban format that has proven it's self in both the dairy ratings system and now in the PPM world (Just take a look at the PPM performance of WALR, WHUR and KMJQ just to name a few). But I do know that there is a big gap between Mainstream Urban and UAC stations.

This debate has been going on for some time now. And as usual I think radio is late to the party. So again I ask... Isn't it time?

LJ