Are the basics still important to winning in radio? You know the basics... one thought per break, open and close with the station, don't talk over songs that end cold... yeah those basics. The question is being posed because of the changing ratings landscape from diary to PPM. I am also seeing syndicated talent (no names) breaking all the rules yet still garnishing ratings success.
In my career (18 years) I have always succeeded executing the basics, but our industry is consistently changing. Is it time the basics of radio change too? Again, are the basics still important to winning in radio?
LJ
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