I have always wondered why these corporations, that own these radio stations, would put them in the hands of some very talented programmers, but not offer them any form of management training.
A Program Director does a lot of managing. You have to manage your staff, other departments (promotions, sales, production) and upper management (OM, GM, Corporate). There is a lot of interactions and situations, and each situation is different. But without proper training or prior experience dealing with any particular situation, a PD's actions could cost the company an awful lawsuit. Lord knows I have faced some tough situations as a PD and I will admit that I did not handle all of them the best way. But I have learned from each and have gotten better. You get better with every experience.
I am thankful for all the programming training the companies offer (Selector, Arbitron, Call-out, Perceptual, etc.). It all makes for a better programmer, but we do have to manage a staff for you... I am a manager.
LJ
Friday, January 30, 2009
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