In today’s environment, you have to think as a multi-media professional. You are no longer just a radio talent. This is true for anyone working at any media company. Newspaper Journalists, TV Reporters, and Radio Personalities all have to have a little knowledge of each medium to be successful in today's ever-evolving, digital media environment. You should know the basics of writing, editing videos, photography, and working social media to be at the top of your game and be the best!
Here are a few basic tips for crafting a blog:
Title – The title is a headline, and should state the obvious intent of the article.
Paraphrase – In your first sentence, or even one paragraph, describe the subject, including who, what, when, where, and why. Do not copy and paste content written by another source. That is called plagiarizing, and could set your company up to be sued for copyright infringement.
Link – Link the original article to your blog using the insert/edit link button. When doing so, select “open new window” as your target. Do not give visitors any reason to leave the station's website. Attached the link to words that describe the article. Links attached to words like hear, more, and details are meaningless to search engines.
Pictures – Only use pictures from an approved company sources like Getty Images. You don’t want to use unapproved photos that may cause the company to be sued. And always credit the source, e.g., (photo credit: Getty Images).
Videos – Embed videos into your blog. On an actual video, look for a settings icon or ‘share,’ then ‘embed’ to get the embed code. Once you have the code, you can copy it and then paste the code on your blog.
Think of blogging as another method of communicating with your listeners, sharing with them relevant news, events, music, and other occurrences.
Blogging helps build the station's digital numbers. It also helps search engines like Google find the station's website, which can also help increase unique visitors and site hits.
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