PANDORA, REALLY?

It amazes me how people taunt Pandora as better than radio, even going as far as to say it will replace radio. Before I get into Pandora, lets look back at all the inventions that were supposed to replace radio... eight tracks, cassette tapes, CDs, satellite radio, and mp3 players. Some of these inventions have come and gone and others have been around for years and have yet to replace traditional radio. You know why? Because radio is free and convenient. You just push a button or turn a knob and your radio is on. No opening, attaching, plugging in or paying.

Now back to Pandora which I think is just another fad and will fade off into the night like Black Planet, My Space and Blackberry. It's a new way to experience music but it's not as easy to use as radio. You pick your first song but Pandora picks the rest of the play list and some of the songs don't even fit or match, you're limited to the number of songs you can skip if you don't like a song Pandora chooses and it's not even commercial free.

Pandora won't last but the Internet will and the Internet is just another great source traditional radio can use to reach listeners. Radio isn't going anywhere and will only evolve with technology. And with that, not only are you able to listen to your favorite station through a traditional radio but now you can listen online and on even on your mobile device.

Lj